I was quoted $380.00 to replace a water pump for a 97 Ford Tarus.

Yes you are being ripped off. Check other shops, like a NAPA autocare center. Call your local NAPA auto parts store.

i have a shop in the o.c and thats not that high. what is the labor rate er hr there. we are at 100.00 up to 140.00. just guessing at 2.5 hrs which is 250.00 pllus pump, belt, and anti freeze. not that far off