2000 miata fuel pump only turns on when the temperature outside warm.

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Hey guys Need a point in the right direction. The fuel pump wont prime when i try to start my car in the morning or night. I relaced my fuel pump last year and thought my fuel pump relay took a crap so i bought one earlier this afternoon put it in around 5 when is warm and thd car fires up. Turned it off and on a couple of times to see if the problem was fixed. If started every time no problem. Now its 930 and its cold outside and the car doesnt want to start. I dont hear the the fuel pump come on for the 3 seconds when the car turns over and i dont feel the relay click when trying to start the car. Starting to the ecm is not grounding for the fuel pump. Any help will be a appreciated. Thank for reading.