Why We Buy the Cars We Do: Status or Functionality?

Cory Langner
November 10, 2011

We all have our own unique reasons for purchasing the cars that we do. I’m sure you all have friends who choose between power, fuel efficiency, status, and functionality. I recently upgraded from a 2003 Saturn Ion that I originally bought only to get me from Point A to Point B and replaced it with my dream car—the Audi A3.

Audis have power, look sharp, and contain a whole slew of fun features; they say something about the driver. I may be biased, but I see Audi drivers as successful. This has a lot to do with the fact that my role model, my uncle, has been driving Audis for well over a decade.

I won’t deny the status an Audi carries is a big reason I bought my car. However, I also want to say that since the day I bought the car, my heated seats have not been turned off. For me, it initially was about the status, but the more I delve into the benefits I can clearly see that this car is a great blend of status and functionality. It’s safe to say I love my car.

Right now, I’m sure you are saying, “Enough of the Audi love fest already!” This brings me to the question of the day. What do you drive, and what are your reasons for owning this car? Does image play a bigger role than functionality for you? Lastly, what would you buy and why?

Cory Langner

About the Author

I'm me, I'm unique in my own very way.

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