RepairPal and Gabriels Technology Announce Content Distribution Partnership

Delivering Automobile Repair Price Transparency to Millions of Consumers

March 26, 2009 – Emeryville, Calif., and New York, RepairPal (, the award-winning destination for auto repair and maintenance information, and Gabriels Technology (, the leading private label e-commerce technology provider, today announced a digital content development and distribution partnership. With this partnership, RepairPal’s proprietary content will be included as part of Gabriels Automotive Portal product serving millions of users across key media including major national organizations, independent publications, and hundreds of community-focused newspapers.

“This is a great opportunity for RepairPal to deliver its unique repair and maintenance solutions to a broad base of automobile consumers.” said David Sturtz, CEO and co-founder of RepairPal. “We are constantly working to improve the experience for consumers and Gabriels gives us a platform for helping more people save money and reduce anxiety when they maintain their vehicles.”

As part of the partnership, automotive content consumers will have instant, in-line access to the RepairPrice Estimator, delivering the most accurate automobile repair pricing, maintenance information, and, proprietary automobile ownership content available.

"The combination of Gabriels and RepairPal delivers even more engaging, high-quality content and valuable information for consumers. Not only is it a superior online experience for the automobile owner, but for our partners, RepairPal increases overall site engagement and satisfaction” said Michael Gabriel, CEO and founder of Gabriels Technology.

RepairPal has received prominent national media recognition from Consumer Reports, The Wall Street Journal, Newsweek, The New York Times, CNET, The Washington Post and major TV broadcast networks. Awards and accolades include PC Magazine Top 100 Undiscovered Web Sites, LAPTOP Magazine Top 50 Web Tool, New York Times’ App of the Week, and Apple’s Staff Favorites.

Gabriels is a technology pioneer in providing vertical portals for over 300 media properties with such organizations as Scripps Networks, Network Communications Inc., The New York Times Company, Hearst Newspapers, Freedom Communications, Cox Newspapers, Scripps Newspapers and Lee Newspapers.

About RepairPal
Award-winning RepairPal is the only automotive resource delivering free, “instant" RepairPrice Estimates via the Web and its popular iPhone mobile application. RepairPal provides the most accurate auto repair and maintenance information available anytime, anywhere, with knowledge provided by ASE-certified mechanics. It also has the most comprehensive user-rated directory of auto repair shops and dealerships. RepairPal’s patent-pending system provides over 23 billion unique repair price estimates for 98% of passenger vehicles and every zip code in the U.S. Founded in 2007, RepairPal is headquartered in Emeryville, CA. For more information, please visit

About Gabriels
Gabriels Technology, founded in 1994 and based in New York, is a leading private label e-commerce technology provider for architecting and developing custom web applications. Gabriels supports over 300 media companies across North America and Europe utilizing scalable technology to support content rich, high traffic sites, including hosting services within a mission critical environment. Gabriels expertise includes creating advanced search technology, Endeca Information Access Platform, database programming, data management, and .NET development. For more information:

Media Contacts:
Barbara Gnos for RepairPal
800-969-9204 x106

Paul Lebonitte for Gabriels
212-741-0700 x184