RepairPal Partners with Illumaware to Streamline Parts Pricing

April 6, 2010, Emeryville, CA --  RepairPal (, the leading online destination for auto repair and maintenance information, announced today that it has begun working with Illumaware, a key provider of electronic and print cataloging solutions, to integrate incoming automotive parts supplier information with their automotive service database. RepairPal is implementing Evokat 2.5, Illumaware’s advanced web-based data authoring tool, to improve the accuracy of RepairPal’s RepairPrice Estimates and expand the breadth of services covered.

“Evokat allows us to integrate parts pricing information directly from manufacturers and distributors via the AAIA’s ACES and PIES industry standard formats. Parts prices in our RepairPrice Estimates will be updated in real time from a broad array of sources. We gain a new level of sophistication for serving both consumers and quality repair facilities,” according to David Sturtz, CEO of RepairPal.

Adrian Klingel, Illumaware’s Founder and Chief Technology Officer said, “Our agreement with RepairPal represents a deeper penetration into the service side of the automotive aftermarket. We see this relationship opening a whole new realm where our technology can be applied.”

Illumaware's Evokat 2.5 software helps ensure that parts prices in RepairPal’s RepairPrice Estimates are automatically updated from the industry marketplace in the fastest time possible and in any format required for the database.

About RepairPal
Award-winning RepairPal is the leading automotive resource delivering free, "instant" RepairPrice Estimates via the Web and its popular iPhone mobile application. RepairPal provides the most accurate auto repair and maintenance information available anytime, anywhere, built by its team of factory-trained and ASE-certified technicians. RepairPal's patent-pending technology generates more than 70 billion unique RepairPrice Estimates for almost all passenger vehicles and every zip code in the country. It also has the most comprehensive directory of auto repair facilities in the U.S. and a proprietary database of each model's common problems. RepairPal is an Approved Vendor for the Automotive Service Councils of California (ASCCA) and a Member Benefit for the Automotive Service Association (ASA). It has established partnerships with AAA (Northern California, Nevada & Utah), AOL Autos, CustomerLink,, Bosch, ACDelco, AutoNation, Elite, Belo Interactive, and Gabriels Technologies. RepairPal is headquartered in Emeryville, CA. For more information, please visit or

About Illumaware, LLC
Illumaware pioneered software-as-a-service for the automotive aftermarket beginning in 2004. Illumaware’s suite of software tools provide mid to large sized aftermarket companies with the ability to map, author and transmit standard compliant application data and product information. This data is transmitted in any trading partner’s required format on demand, easily and securely for a low monthly subscription fee.

Illumaware’s customers benefit from: improved speed to market, increased sales from application holes identification and repair, reduced non-damaged returns and decreased data authoring costs.

The firm’s customer base includes industry leaders such as Ford Motorcraft and Delphi within the replacement side of the aftermarket and companies such as Summit Racing and COVERKING on the performance side of the business. For more information, please visit

Media Contacts:
Erica Zeidenberg
800-969-9204 x5