RepairPal Partners With CustomerLink

RepairPal Partners With CustomerLink to Deliver Auto Service Customers Through RepairPal's AppointmentsPlus Customer Acquisition Solution

July 23, 2009 – Emeryville, Calif., RepairPal (, the leading destination for auto repair and maintenance information, announced a partnership with CustomerLink, ( the nation's largest independent auto repair and service CRM and marketing solution provider. Through this partnership, CustomerLink will extend its services to offer RepairPal's AppointmentsPlus customer acquisition solution to its service and repair shop customers, combining the industry's leading customer acquisition and customer retention solutions.

Hundreds of repair shops are using RepairPal's AppointmentsPlus to bring in new customers and grow their business. RepairPal promotes local repair shops to consumers who need service on their car.

"RepairPal provides car care confidence to consumers, and sends thousands of repair customers to high quality repair shops across the country," said David Sturtz, CEO of RepairPal. "We are excited to join forces with CustomerLink to promote their shops to new local customers."

"CustomerLink and RepairPal are a natural team for our repair and service shops. RepairPal brings new local customers for our shops and CustomerLink brings them back and converts them into loyal long-term clients," said Mark Hockridge, CEO of CustomerLink.

CustomerLink is a multi-channel auto service shop marketing solution provider, offering a range of solutions to attract and retain customers through all available channels -- micro-targeted mail, email, phone, internet advertising, print media, and RepairPal -- all with the same goal of delivering big results with little or zero effort required of the shop owner.

RepairPal has received prominent national media recognition from Aftermarket News, The Wall Street Journal, AARP, Newsweek, The New York Times, CNET, The Washington Post, Consumer Reports, and major TV broadcast networks. Awards and accolades include PC Magazine Top 100 Undiscovered Web Sites, LAPTOP Magazine Top 50 Web Tools, New York Times' App of the Week, and Apple's Staff Favorites.

About RepairPal's AppointmentsPlus Network
RepairPal's AppointmentsPlus is the leading auto repair customer acquisition network, covering the entire nation and supporting the 100+ most common services for the top 40 car makes. It targets consumers based on their car model, location, and service needed, and connects them with a local quality shop or dealer. For more information go to

About RepairPal
Award-winning RepairPal is the only automotive resource delivering free, "instant" RepairPrice Estimates via the Web and its popular iPhone mobile application. RepairPal provides the most accurate auto repair and maintenance information available anytime, anywhere, with knowledge provided by ASE-certified mechanics. It also has the most comprehensive user-rated directory of auto repair shops and dealerships. RepairPal's patent-pending system provides over 23 billion unique repair price estimates for 96 percent of passenger vehicles and every zip code in the U.S. Founded in 2007, RepairPal is headquartered in Emeryville, CA. For more information, please visit

About CustomerLink
Celebrating nearly 10 years as the leader in delivering Customer Retention and Loyalty Services to the independent automotive service & repair industry, CustomerLink continues to set the standard in one-to-one shop owner service with its dedicated account managers, the largest all U.S. staff dedicated exclusively to repair and service facility CRM programs in the industry, and its unique daily-send technology. The CustomerLink Customer Relationship Management (CRM) program utilizes unique technology to act like an automated marketing department to remind customers of future service intervals, pending repairs and seasonal vehicle needs based on factory recommended intervals, mileage and vehicle use. Custom vehicle-specific personalized marketing is automatically created and sent to the vehicle owner via mail, email, outbound calls, and other emerging electronic channels, allowing shop owners to greatly increase their car count, retain customers, and generate greater profits without any additional effort. CustomerLink shops continue to enjoy 22% average response to customer communications. Founded in 2000, CustomerLink is located in Roseville, CA. For more information, please visit

Media Contacts:
Erica Zeidenberg
800-969-9204 x5

Jim Bonfield, V.P.