Why would it ever cost almost $400.00 to change the fluid in a DSG transmission? on 2013 Volkswagen Passat

I went to a dealer for the 20000 mile service and asked about the cost to change the transmission fluid. They stated that the fluid must be changed at 40000 miles, and the cost today would be $375.00.

by in San Antonio, TX on February 03, 2014
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3 answers
ANSWER by , February 03, 2014
Their fluid is marked up 300%.
ANSWER by , February 03, 2014
It's the same with most all European makes!!
ANSWER by , February 03, 2014
The fluid is $30 per quart plus an hour in labor to flush. Price sounds correct for that job.