Thatcher's Auto Center

✓ RepairPal Certified
5810 Tower Ave
Superior, WI 54880 USA
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7:00am to 6:00pm
7:00am to 6:00pm
7:00am to 6:00pm
7:00am to 6:00pm
7:00am to 6:00pm
7:00am to 6:00pm
Call now:
(715) 953-2037
103 Verified Reviews

Auto Repair Experience

  • Jay Thatcher, Owner
  • Established 1953
  • 2 Auto Repair Mechanics on Staff
  • 2 ASE Certified Auto Technicians
  • 46 Years of Car Repair Experience
RepairPal Scorecard

Thatchers Auto Center is an established shop with the right ideas, this is the key to it's success. Established in in 1953 by Maurice Thatcher it was past down from father to son in 1996 and is still a family owned and operated business. Thatcher's Auto features ASE Certified Technicians, a 36-month/36,000-mile warranty, and good old fashioned customer service. They are capable of professionally servicing your car, from changing out your tires to diagnosing complex driveablity problems you may encounter. This RepairPal Certified shop has some of the best automotive tools and computer diagnostic equipment to ensure the service and repairs to your vehicle are made professionally. RepairPal Certified shops are considered some of the best automotive repair facilities in the country and our evaluation revealed Thatchers Auto Center to be a good example of the best practices we look for when evaluating shops for our network.


Auto Repair Experience

  • Jay Thatcher, Owner
  • Established 1953
  • 2 Auto Repair Mechanics on Staff
  • 2 ASE Certified Auto Technicians
  • 46 Years of Car Repair Experience


  • AC/Heating
  • Alignment
  • Check Engine Light
  • Diagnosis
  • Oil Change & Lube
  • Scheduled Maintenance
  • Service & Repair
  • Timing Belts
  • Tire Sales/Repair


  • AAA Member Discount
  • Coffee
  • Early Bird Dropoff
  • Heated Waiting Room
  • Rental Car
  • Shuttle
  • Towing


  • NAPA
  • iATN

Message from the Shop

Thatcher's Auto Center has been providing quality car care for Superior, Wisconsin and Duluth, MN since 1953. We are a family-owned business delivering honest and professional automotive repair and auto maintenance services to the people of Superior, Duluth and surrounding areas. The quality ASE (Automotive Service Excellence) certified technicians at Thatcher's Auto Center employ today’s latest automotive technology and are equipped to handle all major and minor repairs on foreign and domestic vehicles.

We have 5 bays to handle your automotive service and repairs. Our specialties include steering and suspension work, including shocks and struts, tie rods, ball joint ends. Brake service is another key area for vehicle and passenger safety. Our brake technicians are ASE master certified. See us for your next oil change. We use Mobil 1 motor oil. We all know that driving in the Twin Ports means encountering a variety of potholes. We offer alignments to keep you driving straight.

Makes We Serve

  • Acura
  • Audi
  • BMW
  • Buick
  • Cadillac
  • Chevrolet
  • Chrysler
  • Dodge
  • Ford
  • GMC
  • Geo
  • Honda
  • Hummer
  • Hyundai
  • Infiniti
  • Isuzu
  • Jaguar
  • Jeep
  • Kia
  • Land Rover
  • Lexus
  • Lincoln
  • Mazda
  • Mercedes-Benz
  • Mercury
  • Mini
  • Mitsubishi
  • Nissan
  • Oldsmobile
  • Plymouth
  • Pontiac
  • Porsche
  • Saab
  • Saturn
  • Scion
  • Subaru
  • Suzuki
  • Toyota
  • Volkswagen
  • Volvo

Overall Rating

100 Verified Reviews
5 stars
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1 star
by - Verified Customer January 02, 2017

It seemed like everyone genuinely cared about if my car was functioning correctly or not. I appreciated that.

by - Verified Customer December 19, 2016

Great customer service from all the staff, especially the guys in the shop. Thanks!

by - Verified Customer December 28, 2016

No complaints. Very helpful, and did the work that was promised.

by - Verified Customer December 26, 2016

Great customer service with incredibly friendly staff. Will be returning with any car repair needs!

by - Verified Customer December 21, 2016

Happy with the service and plan to return.

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by - Verified Customer December 18, 2016

You came highly recommended and I will recommend as well.

by - Verified Customer December 15, 2016

I almost look forward to my next car repair because I like Thatcher's so much. Customer for life.

by - Verified Customer December 04, 2016

Received good service with an honest diagnosis of needed repairs.

by - Verified Customer December 01, 2016

Accepted what I told them I needed done without a problem. Only issue was that they did not call me when finished and I found out when I called asking for a time estimate.

by - Verified Customer December 05, 2016

Quick and friendly.

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by - Verified Customer November 28, 2016

Very satisfied.

by - Verified Customer November 28, 2016

I feel the shop did not have the proper tool to remove the oil filter cage. This was verified by an authorized Toyota Dealership. This has resulted in having to make an appointment with them, at extra cost to me, to properly finish the job.

by - Verified Customer November 24, 2016

The service is always top notch, friendly, and very thorough.

by - Verified Customer November 24, 2016

Good jobs for a fair price.

by - Verified Customer November 22, 2016

The people working there were very kind.

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by - Verified Customer November 17, 2016

The staff was very friendly and helpful. The work on the car was done well.

by - Verified Customer November 20, 2016

Friendly and professional.

by - Verified Customer October 23, 2016

Very nice!

by - Verified Customer November 15, 2016

Not bad.

by - Verified Customer November 15, 2016

I was very happy with the recommendations made and the honesty from the staff. I'm extremely happy with my tires.

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by - Verified Customer November 10, 2016

We needed a quick fix for flat tire. It was fixed quickly without an appointment so we can travel that same afternoon.

by - Verified Customer October 25, 2016

Great work. Excellent, quality products.

by - Verified Customer November 07, 2016

We have always been happy with the service at your shop. Thank you.

by - Verified Customer November 07, 2016

I felt respected coming into the shop. They didn't try to sell me unneeded stuff and explained everything unlike some shops where they see a woman walk in and judge her in a negative way.

by - Verified Customer November 08, 2016


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by - Verified Customer November 10, 2016

I got new tires put on and then came back for a radiator flush.

by - Verified Customer October 12, 2016

Great service for minor to major repairs on vehicles.

by - Verified Customer October 04, 2016

Friendly, courteous, and everything on time.

by - Verified Customer October 03, 2016

Very good, needed an alignment but they found loose bolts that they also fixed in a timely matter.

by - Verified Customer September 27, 2016

Friendly and professional.

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by - Verified Customer September 14, 2016

Excellent customer service and attention to detail. They found great tires for me at a reasonable cost.

by - Verified Customer August 23, 2016

The best part about this shop is their care for their customers. The guy who worked on my car came to my car with me and talked me through everything he noticed and reminded me to never be afraid to come in with questions. So friendly there too!

by - Verified Customer August 23, 2016

The workers were very helpful and spent time finding out the exact problem without jumping to conclusions in order to save unnecessary costs.

by - Verified Customer August 16, 2016


by - Verified Customer August 15, 2016

Amazing customer service, great prices, and fast service. The owner came in early so that I could drop off my vehicle and even supplied a loaner vehicle for me. Awesome awesome awesome! I can't thank them enough.

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by July 15, 2016

Jay didn't have the tires in stock which was to be expected. He ordered them for next day delivery and install.
Recommended an off brand tire which had the same qualities as name brand and saved me $$$.

by - Verified Customer July 12, 2016


by - Verified Customer July 08, 2016

Great service and nice friendly people.

by - Verified Customer June 14, 2016

Very easy professional and knowable.

by - Verified Customer June 08, 2016

Very willing to answer my questions & expand on what may be required. Helpful to make decisions.

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by - Verified Customer May 23, 2016

They fixed a tire. Good job.

by May 20, 2016

Very good.

by - Verified Customer May 05, 2016

Was really good.Had them replace exhaust manifold which wasn't easy but they got it done that day.

by - Verified Customer April 15, 2016

Good work, fair price.

by - Verified Customer April 07, 2016

They are great at taking care of your needs.

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by March 28, 2016

Good service - prices just ok.

by - Verified Customer March 25, 2016

Excellent customer service.

by - Verified Customer March 23, 2016

Thatcher's was great about calling and keeping me in the loop on what was going on with my truck. They took the time to explain what was wrong and what had to be done. If the problem was not fixed right the first time, they researched the problem and made it right! Thorough and friendly service!

by - Verified Customer March 22, 2016

They have always done what they said, & never overcharged for things we didn't request to be done.

by - Verified Customer March 09, 2016

A little pricey, but worth it. They sent me pictures of work they were doing, and also had my car clean when I came to get it.

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by - Verified Customer March 08, 2016

Always excellent service.

by - Verified Customer March 03, 2016

Great service. Local business.

by - Verified Customer February 23, 2016

Always timely, good quality work, very friendly, excellent service.

by - Verified Customer February 22, 2016

They are quick and efficient.

by - Verified Customer February 17, 2016

They are very professional, didn't try to sell me something I didn't need.

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by January 29, 2016

Great quality service.

by - Verified Customer January 29, 2016

Good service and fast.

by - Verified Customer January 15, 2016

They are a family owned business that is honest and only repairs what is needed and approved after they explain everything in ways that you can understand.

by - Verified Customer January 12, 2016

Owner is on top of it - providing excellent customer service.

by January 11, 2016

Friendly, knowledgeable advice, good service work.

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by - Verified Customer October 30, 2015

The service was 5 star and was better then most hospitality places like hotels and restaurants.

by - Verified Customer October 27, 2015

I was very pleased with the way the work was done.

by - Verified Customer October 22, 2015

It took to long.

by - Verified Customer October 21, 2015

Very honest, friendly, and reasonable. Not pushy.

by - Verified Customer October 06, 2015

When you walk in the business looks professional, the outside looks professional and the professionals that work inside the building were very professional and presented they serve as professionals, and they had a good popcorn - LOL

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by - Verified Customer August 17, 2015

They got the job done when they said they would.

by - Verified Customer July 24, 2015

Good service!

by - Verified Customer July 06, 2015

Service is fairly-priced, competently done. Face-to-face contacts are positive, friendly, confidence-building.

by - Verified Customer June 10, 2015

The staff and shop crew are extremely friendly and highly knowledgeable and genuinely care about not only your vehicle, but you as a customer as well.

by May 01, 2015

Prompt, professional service.

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by - Verified Customer January 26, 2015

Thatcher's offers excellent customer service and fair pricing!

by - Verified Customer November 05, 2014

Short wait-time, reasonable fees.

by - Verified Customer July 29, 2014

Great Service.

by - Verified Customer July 23, 2014

The folks at Thatcher's are always professional and friendly.

by - Verified Customer April 03, 2014

Thorough, expedient and cost effective.

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by - Verified Customer March 24, 2014

They are very friendly, fast, and efficent. The price was good, and they didn't screw up! It is alot cheaper than other places around, and they react quicker with stuff like oil changes than other places. For an auto body place, the inside office is very clean.

by - Verified Customer March 24, 2014

Everytime I go there, they are pretty quick about what they do, and the price is reasonable. I haven't had any problems since I left. I had an issue with my tire, and it turned out to be almost next to nothing that took them just a few moments, and they didnt charge me since I'm a repeat customer. It seemed like they do what they have to do and nothing more, and it's affordable.

by March 24, 2014

I've used Thatcher's a number of times, I get my oil changed there, and I've always been satisfied with their work. Anything that they've done with me, I've been satisfied with it. Always done very promptly, and they are very courteous to me. The work is always done on time.

by - Verified Customer March 23, 2014

They did a very thourough job on the car, and were able to tell me exactly what it needed done. It was very professional, and they have a reasonable price. They reccomdend only what is needed, and they don't add on any extras.

by - Verified Customer March 20, 2014

They are convenient because they are close to me. They don't do uncessary work on the vehicle.

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by - Verified Customer March 19, 2014

They were professional and accommodating when I needed them last minute.

by - Verified Customer March 18, 2014

They are courteous and they know what they are doing. They are reasonable and accurate.

by - Verified Customer March 17, 2014

Their service is very good. A very good price.

by March 14, 2014

They are always great and the service is excellent.

by - Verified Customer March 14, 2014

Diagnosis was accurate, repair done timely.

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by - Verified Customer March 13, 2014

They've always done good work for my family.

by - Verified Customer March 13, 2014

Excellent service, done quickly and for a good price.

by - Verified Customer March 11, 2014

I got in that day, they were professional, and the work was done quickly.

by - Verified Customer March 10, 2014

The service is excellent.

by - Verified Customer March 04, 2014

Good Service.

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by - Verified Customer February 27, 2014

Very good service. Would be nice if Thatchers offered a tire repair, such as- if you buy your tires here you get a reduced repair fee should you need it

by - Verified Customer February 26, 2014

They could diagnose and repair my car in a timely matter.

by - Verified Customer February 14, 2014

Good work, great customer service, reasonable price.

by - Verified Customer February 05, 2014

I was treated well. Kept informed about the repairs progress.

by - Verified Customer December 30, 2013

Brought my car into get fixed. They couldn't do it. So I ended up fixing my own car!

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by - Verified Customer December 17, 2013

Great work.

by - Verified Customer December 11, 2013

Great service. Great explanation of what was wrong and how they recommend fixing. Part fixed in timely matter. Great rates.

by - Verified Customer July 24, 2013

They are very helpful when I have an emergency and come in without an appointment.

by - Verified Customer June 21, 2013

I trust them.

by April 29, 2013

I can always get in on short notice.

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