✓ RepairPal Certified
5810 Tower Ave
Superior, WI 54880
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Mon - Fri:7:00am to 6:00pm
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(715) 953-2037

Auto Repair Experience

  • Jay Thatcher , Owner
  • Established 1953
  • 2 Auto Repair Mechanics on Staff
  • 2 ASE Certified Auto Technicians
  • 46 Years of Car Repair Experience
  • Thatcher's Auto Center
  • Thatcher's Auto Center
  • Thatcher's Auto Center


Thatchers Auto Center is an established shop with the right ideas, this is the key to it's success. Established in in 1953 by Maurice Thatcher it was past down from father to son in 1996 and is still a family owned and operated business. Thatcher's Auto features ASE Certified Technicians, a 36-month/36,000-mile warranty, and good old fashioned customer service. They are capable of professionally servicing your car, from changing out your tires to diagnosing complex driveablity problems you may encounter. This RepairPal Certified shop has some of the best automotive tools and computer diagnostic equipment to ensure the service and repairs to your vehicle are made professionally. RepairPal Certified shops are considered some of the best automotive repair facilities in the country and our evaluation revealed Thatchers Auto Center to be a good example of the best practices we look for when evaluating shops for our network.


Auto Repair Experience

  • Jay Thatcher , Owner
  • Established 1953
  • 2 Auto Repair Mechanics on Staff
  • 2 ASE Certified Auto Technicians
  • 46 Years of Car Repair Experience


  • AC/Heating
  • Alignment
  • Check Engine Light
  • Diagnosis
  • Oil Change & Lube
  • Scheduled Maintenance
  • Service & Repair
  • Timing Belts
  • Tire Sales/Repair


  • AAA Member Discount
  • Coffee
  • Early Bird Dropoff
  • Heated Waiting Room
  • Rental Car
  • Shuttle
  • Towing


Makes We Serve

  • Acura
  • Audi
  • BMW
  • Buick
  • Cadillac
  • Chevrolet
  • Chrysler
  • Dodge
  • Ford
  • GMC
  • Geo
  • Honda
  • Hummer
  • Hyundai
  • Infiniti
  • Isuzu
  • Jaguar
  • Jeep
  • Kia
  • Land Rover
  • Lexus
  • Lincoln
  • Mazda
  • Mercedes-Benz
  • Mercury
  • Mini
  • Mitsubishi
  • Nissan
  • Oldsmobile
  • Plymouth
  • Pontiac
  • Porsche
  • Saab
  • Saturn
  • Scion
  • Subaru
  • Suzuki
  • Toyota
  • Volkswagen
  • Volvo

Message from the Shop

Thatcher's Auto Center has been providing quality car care for Superior, Wisconsin and Duluth, MN since 1953. We are a family-owned business delivering honest and professional automotive repair and auto maintenance services to the people of Superior, Duluth and surrounding areas. The quality ASE (Automotive Service Excellence) certified technicians at Thatcher's Auto Center employ today’s latest automotive technology and are equipped to handle all major and minor repairs on foreign and domestic vehicles.

We have 5 bays to handle your automotive service and repairs. Our specialties include steering and suspension work, including shocks and struts, tie rods, ball joint ends. Brake service is another key area for vehicle and passenger safety. Our brake technicians are ASE master certified. See us for your next oil change. We use Mobil 1 motor oil. We all know that driving in the Twin Ports means encountering a variety of potholes. We offer alignments to keep you driving straight.

RepairPal Certified

Technical Ability

This score measures the experience, tenure, training, and certification of the technical staff as well as a shop's ability to get the repair done right the first time.

Tools & Equipment

This score rates the shop's computer diagnostic tools, technical information systems, and other equipment to make sure they can address any issue that may occur with your vehicle.

Customer Service

This score measures the experience, tenure, training, and certification of the customer service representatives, as well as how their customers grade them on overall experience, fair pricing, on-time completion of repairs, and whether or not they felt pressured into additional repairs.

Customer Amenities

This score rates the shop's amenities such as shuttle services, loaner or rental cars, a comfortable waiting room, WiFi, early-bird or off-hours drop-off, and more.

Parts & Labor Warranty

This is the minimum warranty the shop offers on parts and labor for all repairs.


Overall Rating

37 Verified Reviews

Customer Reviews

Verified CustomerAugust 17, 2015

They got the job done when they said they would.

Verified CustomerJuly 24, 2015

Good service!

Verified CustomerJuly 06, 2015

Service is fairly-priced, competently done. Face-to-face contacts are positive, friendly, confidence-building.

Verified CustomerJune 10, 2015

The staff and shop crew are extremely friendly and highly knowledgeable and genuinely care about not only your vehicle, but you as a customer as well.

May 01, 2015

Prompt, professional service.

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Verified CustomerJanuary 26, 2015

Thatcher's offers excellent customer service and fair pricing!

Verified CustomerNovember 05, 2014

Short wait-time, reasonable fees.

Verified CustomerJuly 29, 2014

Great Service.

Verified CustomerJuly 23, 2014

The folks at Thatcher's are always professional and friendly.

Verified CustomerApril 03, 2014

Thorough, expedient and cost effective.

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Verified CustomerMarch 28, 2014

They are courteous and they know what they are doing. They are reasonable and accurate.

Verified CustomerMarch 24, 2014

They are very friendly, fast, and efficent. The price was good, and they didn't screw up! It is alot cheaper than other places around, and they react quicker with stuff like oil changes than other places. For an auto body place, the inside office is very clean.

Verified CustomerMarch 24, 2014

Everytime I go there, they are pretty quick about what they do, and the price is reasonable. I haven't had any problems since I left. I had an issue with my tire, and it turned out to be almost next to nothing that took them just a few moments, and they didnt charge me since I'm a repeat customer. It seemed like they do what they have to do and nothing more, and it's affordable.

March 24, 2014

I've used Thatcher's a number of times, I get my oil changed there, and I've always been satisfied with their work. Anything that they've done with me, I've been satisfied with it. Always done very promptly, and they are very courteous to me. The work is always done on time.

Verified CustomerMarch 23, 2014

They did a very thourough job on the car, and were able to tell me exactly what it needed done. It was very professional, and they have a reasonable price. They reccomdend only what is needed, and they don't add on any extras.

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Verified CustomerMarch 20, 2014

They are convenient because they are close to me. They don't do uncessary work on the vehicle.

Verified CustomerMarch 19, 2014

They were professional and accommodating when I needed them last minute.

Verified CustomerMarch 18, 2014

They are courteous and they know what they are doing. They are reasonable and accurate.

Verified CustomerMarch 17, 2014

Their service is very good. A very good price.

March 14, 2014

They are always great and the service is excellent.

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Verified CustomerMarch 14, 2014

Diagnosis was accurate, repair done timely.

Verified CustomerMarch 13, 2014

They've always done good work for my family.

Verified CustomerMarch 13, 2014

Excellent service, done quickly and for a good price.

Verified CustomerMarch 11, 2014

I got in that day, they were professional, and the work was done quickly.

Verified CustomerMarch 10, 2014

The service is excellent.

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Verified CustomerMarch 04, 2014

Good Service.

Verified CustomerFebruary 27, 2014

Very good service. Would be nice if Thatchers offered a tire repair, such as- if you buy your tires here you get a reduced repair fee should you need it

Verified CustomerFebruary 26, 2014

They could diagnose and repair my car in a timely matter.

Verified CustomerFebruary 14, 2014

Good work, great customer service, reasonable price.

Verified CustomerFebruary 05, 2014

I was treated well. Kept informed about the repairs progress.

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Verified CustomerDecember 30, 2013

Brought my car into get fixed. They couldn't do it. So I ended up fixing my own car!

Verified CustomerDecember 17, 2013

Great work.

Verified CustomerDecember 11, 2013

Great service. Great explanation of what was wrong and how they recommend fixing. Part fixed in timely matter. Great rates.

Verified CustomerJuly 24, 2013

They are very helpful when I have an emergency and come in without an appointment.

Verified CustomerJune 21, 2013

I trust them.

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April 29, 2013

I can always get in on short notice.

1 verified customer did not leave comments but provided this rating:
(1) by 1 verified reviewer
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