Richmond BMW Midlothian has Customer Preferred Selling. Customer Preferred is a completely transparent customer centered approach to buying a new BMW or pre-owned vehicle. Our Best Price Everyday and Every time upfront. That's Customer Preferred. Every vehicle in our new and pre-owned inventories has already been marked down with a highly competitive low price. Our vehicles are priced to sell...not negotiate. Everyone gets the same great low price. Our salespeople are non commission. They are paid a salary with a volume bonus. Therefore they can be your complete advocate to ensure you buy a vehicle that best fits your needs and budget.