Dois I Rosser, Jr., Chairman of Pomoco Auto Group, knew little about the car business when he entered the market over 60 years ago. However, when a small country DeSoto franchise called Poquoson Motors was listed for sale under Rosser's real estate company, he seized a new business opportunity. Rosser purchased Poquoson Motors in 1948. Since then, he has pioneered several sales concepts that are now commonplace in dealerships across the country.
Working with a small inventory and limited amount of capital in the early stages, Rosser implemented the concept of high volume/low-profit car dealing. Selling in volume enabled the company to sell for less profit, which has not only proven beneficial to the customer, but it also enabled Rosser to maximize the amount of capital that he had available.
In 1958, Rosser moved his dealership to Hampton but kept the name Poquoson Motors, which by then had the 6th highest sales of any DeSoto dealership in the country. The company opened what i