I have noticed when I turn the key car will start and sometimes it won't. on 2008 Ford Escape

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When it doesn't start on noise from engine. I keep turning key and it will start. Has a new battery.
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the assembly that the ignition switch slides in has too much play in it. have to turn off and on several times to start. assembly can be replaced. did one same concern couple months ago. take to a dealer. takes couple of hours to replace.