My mom started taking her car here years ago on the recommendation of a friend. I began to do the same thing when she told me of the savings she was getting compared to nearby dealerships and 'shady' independents.
After being a customer myself for several years now I can claim Roni, the owner, has a very competent staff (all certified master technicians - the same you find at the dealerships) that can be counted on to do top-quality work for a fraction of the price that dealerships will charge you. Best of all - they can be trusted!
In the several years of being a customer Roni and his team have proven to me again and again that they are giving me fair prices and in some cases one could even say generous prices.
I'll leave you with an example from a recent trip there:
I took my car in because I was getting that annoying "squeaky brake" sound. I figured I needed new brake pads and took the car in. After a few minutes Roni came out and told me it was only brake dust, my pads were fine, he cleaned them off and I was good to go. When I asked how much for the labor he said not to worry about it and I went home with a less-noisy car, a smile on my face, and not a dime spent.
You can't find service like that very often anymore.