With turkey day just around the corner, I was feeling nostalgic and wanted to find out if the Chrysler Plymouth had any association with Plimoth Plantation in Plymouth, Mass.
The answer is yes!
Chrysler introduced the Plymouth in 1928 (it was retired in 2001) as a low-priced vehicle. Back then, the logo on the car was of the Mayflower Ship. Chrysler said the Plymouth name was a great symbol to represent the “endurance and strength” of the vehicle, similar to that of the first American Colonists, the Pilgrims.
What’s more, apparently Chrysler sent Pilgrim outfits to their dealerships. They encouraged employees to dress up to promote the Plymouth brand. And, all through the Great Depression, the Plymouth gained in sales year over year – pretty remarkable. I wonder what cars, if any, will recognize a similar trend if our economy continues to falter.